Google Ads Scripting: 5 Automations to Save Time & Money

• Scenario 1 (Normal): By 10 AM, the campaign has spent $22. The script runs, sees this is within acceptable bounds, and takes no action.

• Scenario 2 (Anomaly Detected): By 9:30 AM, due to an unusually high search volume or a new aggressive bid strategy, the campaign has already spent $60. The script runs at 10 AM, detects that $60 is over the $50 threshold, and immediately sends an email to your_email@example.com with the subject "Google Ads Budget Alert: Campaign 'Summer Sale' Overspending!" You can then quickly log in, investigate, and pause or adjust the campaign before significant overspend occurs.

Relevant Tools/Resources

• Google Ads Script Documentation: The official resource for understanding script capabilities and syntax.

• Brainlabs Google Ads Scripts: Brainlabs offers a fantastic library of free, well-documented scripts, including several for budget monitoring.

• Optmyzr (Paid Tool): While not a script, Optmyzr offers advanced budget management and anomaly detection features for those seeking a more comprehensive solution.

2. Broken Link Checker: Maintaining Ad Quality & User Experience

Why a Broken Link Checker is Indispensable

Imagine a potential customer clicks your highly optimized ad, eager to learn more about your product, only to land on a "404 Page Not Found" error. Not only have you wasted an ad click (and your money), but you've also delivered a frustrating user experience, damaging your brand's credibility. Broken links in your ads or landing pages are a silent campaign killer, leading to wasted ad spend, poor Quality Scores, and ultimately, lost conversions.

Broken links can occur for various reasons: website redesigns, deleted product pages, changes in URL structures, or even typos during ad creation. Manually checking every single URL across all your ads, ad extensions, and keywords (if using destination URLs at the keyword level) is practically impossible, especially in large accounts. A broken link checker script automates this critical quality control, ensuring every click leads to a valid and relevant page. This preserves your ad spend, improves user experience, and helps maintain high Quality Scores.

How It Works & Why It Matters

This script typically performs the following actions:

1. Identifies All Destination URLs: It scans your entire account for all unique destination URLs associated with ads, keywords, and ad extensions.

2. Pings Each URL: For each URL, it sends an HTTP request to check its status.

3. Checks HTTP Status Codes: It looks for HTTP status codes that indicate an error (e.g., 404 Not Found, 500 Internal Server Error).

4. Reports Broken Links: If a broken link is found, the script compiles a report and typically sends an email notification, often including details like the ad group, ad, or keyword associated with the bad URL. Some advanced scripts can even pause the problematic entities automatically.

By catching these errors early, you prevent wasted clicks, maintain good ad relevance, and ensure a seamless journey for your potential customers.

Actionable Steps to Implement

1. Understand Script Logic: Most broken link scripts will iterate through your campaigns, ad groups, ads, and ad extensions, extracting all final URLs.

2. Access Google Ads Scripts:

   • Log in to your Google Ads account.

   • Navigate to TOOLS AND SETTINGS > BULK ACTIONS > SCRIPTS.

   • Click the blue '+' button to add a new script.

3. Paste & Customize the Script: Find a robust broken link checker script.

   • Crucial Customizations:

     • EMAIL_ADDRESSES: Specify where you want the broken link reports sent.

     • PAUSE_ADS / PAUSE_KEYWORDS: Some scripts offer the option to automatically pause ads or keywords with broken links. Set this to true or false based on your preference. Be cautious with auto-pausing; ensure you review the script logic thoroughly before enabling this.

     • URL_CHECK_INTERVAL_HOURS: Define how frequently the script should check URLs (e.g., 24 for daily checks).

4. Authorize the Script: Grant the necessary permissions.

5. Schedule the Script: Schedule it to run regularly (e.g., daily or weekly). Daily is recommended for active accounts.

6. Test Thoroughly: Use "Preview" mode. Consider intentionally breaking a test URL in a dummy campaign to see if the script correctly identifies and reports it.

Example Scenario

You manage a large e-commerce account with thousands of products. A new marketing campaign launches, and a specific product line's landing pages are updated, leading to some URL changes.

• Scenario 1 (No Script): Your ads for "Red Widgets" are still pointing to www.yourstore.com/red-widgets-old-url. Customers click, get a 404, and leave frustrated. You continue paying for these wasted clicks until someone manually stumbles upon the broken link, potentially days or weeks later.

• Scenario 2 (With Script): Your broken link checker script runs daily. It detects that www.yourstore.com/red-widgets-old-url now returns a 404 error. An email is immediately sent to you listing the specific ad groups and ads affected. If you enabled auto-pausing, those ads are paused. You quickly update the URLs to www.yourstore.com/red-widgets-new-url, minimizing wasted spend and ensuring a smooth customer journey.

Relevant Tools/Resources

• Google Ads Script Example Library: Google often provides sample scripts, including variations of broken link checkers.

• Online HTML Status Checkers: Tools like HTTP Status Code Checker can manually verify URLs if you suspect an issue.

• Screaming Frog SEO Spider (Paid/Free Trial): An excellent desktop tool for crawling your website and identifying broken internal/external links, which can complement your script by helping fix root causes.

3. N-Gram Keyword Analysis: Uncovering Hidden Opportunities & Negatives

Why N-Gram Keyword Analysis is a Game Changer

Traditional keyword analysis often focuses on individual keywords or short phrases. However, understanding how users combine words in their search queries – known as N-grams (sequences of N words) – can unlock profound insights into user intent, reveal unexpected high-performing phrases, and expose irrelevant terms that are wasting your budget. Manually sifting through thousands of search query reports (SQRs) to identify these patterns is an incredibly time-consuming and often overwhelming task.

An N-gram keyword analysis script automates the process of dissecting your search query data. It systematically breaks down every search term into its constituent one-word (unigram), two-word (bigram), three-word (trigram), and even four-word (quadgram) components. By then aggregating performance data (clicks, conversions, cost) for each of these N-grams, the script highlights which individual words or phrases are consistently driving positive or negative results across your entire account, regardless of the original full search query. This empowers you to make data-driven decisions on adding new keywords, refining existing ones, and crucially, building comprehensive negative keyword lists.

How It Works & Why It Matters

This script typically involves:

1. Fetching Search Query Data: It retrieves a specified range of search query reports from your campaigns.

2. Deconstructing Queries into N-grams: Each search query is broken down into its 1-word, 2-word, 3-word, etc., components. For example, "best running shoes for men" would yield:

   • Unigrams: "best", "running", "shoes", "for", "men"

   • Bigrams: "best running", "running shoes", "shoes for", "for men"

   • Trigrams: "best running shoes", "running shoes for", "shoes for men"

3. Aggregating Performance Data: It then sums up the clicks, impressions, cost, and conversions for each unique N-gram across all original search queries containing it.

4. Reporting & Prioritization: The script typically exports this aggregated data to a Google Sheet, allowing you to sort by cost, conversions, or other metrics to identify:

   • High-Performing N-grams: Words or phrases consistently associated with conversions. These are excellent candidates for new exact match keywords.

   • High-Cost, Low-Converting N-grams: Words or phrases that spend a lot of money without generating conversions. These are prime candidates for negative keywords.

   • Emerging Trends: New word combinations that might indicate shifts in user interest.

This deep dive into search query components provides a strategic advantage, enabling more precise targeting and significant budget savings.

Actionable Steps to Implement

1. Define Your Scope: Decide which N-gram lengths you want to analyze (e.g., 1-gram to 3-gram).

2. Access Google Ads Scripts:

   • Log in to your Google Ads account.

   • Navigate to TOOLS AND SETTINGS > BULK ACTIONS > SCRIPTS.

   • Click the blue '+' button to add a new script.

3. Paste & Customize the Script: Look for N-gram analysis scripts (many excellent versions are shared by PPC experts).

   • Crucial Customizations:

     • SPREADSHEET_URL: Create a new blank Google Sheet and copy its URL into the script. This is where your analysis will be exported.

     • DATE_RANGE: Define the lookback window for your search query data (e.g., LAST_30_DAYS, LAST_WEEK).

     • MIN_COST_TO_REPORT: Set a minimum cost threshold for an N-gram to be included in the report, filtering out very low-spend terms.

     • MAX_NGRAM_LENGTH: Specify the maximum N-gram length you want to analyze (e.g., 3 for trigrams).

     • EXCLUDE_CAMPAIGN_NAMES / INCLUDE_CAMPAIGN_NAMES: If you only want to analyze specific campaigns or exclude certain ones.

4. Authorize the Script: Grant the necessary permissions. The script will need access to Google Sheets.

5. Schedule the Script: Schedule it to run regularly (e.g., weekly or monthly) to keep your insights fresh.

6. Test Thoroughly: Run in "Preview" mode. Then, run it normally and check the Google Sheet to ensure the data is populated correctly.

Example Scenario

You're running a campaign for "organic dog food." Your search query report shows many queries, some converting, some not. Manually sifting through them is a nightmare.

• With N-Gram Analysis Script:

  • The script runs and exports data to your Google Sheet.

  • You sort the sheet by "Cost (high to low)" and "Conversions (low to high)".

  • You notice the trigram "grain free dog" has very high cost and 0 conversions. This immediately tells you that while "grain free" is related, your product is not grain-free, and this phrase is a major budget drain. You add grain free as a broad match negative keyword.

  • You then sort by "Conversions (high to low)" and "Cost (low to high)". You find the bigram "premium puppy" has a high conversion rate and low cost, even though you don't have an exact match keyword for it. You decide to add +premium +puppy as a modified broad match or even [premium puppy food] as an exact match keyword.

  • You might also discover that the unigram "delivery" is often present in high-converting queries, suggesting an opportunity to highlight your delivery services in ad copy or create dedicated ad groups for delivery-focused keywords.

Relevant Tools/Resources

• Russell Savage's N-Gram Script (Free): A widely used and highly customizable N-gram script often shared in the PPC community.

• Google Sheets: Essential for viewing, analyzing, and filtering the output of your N-gram script.

• Google Keyword Planner: Once you identify high-potential N-grams, use Keyword Planner to explore related terms and estimate search volume.

4. Search Term Bid Adjuster: Optimizing for Profitability

Why Search Term Bid Adjuster is Essential

In Google Ads, your bid dictates your ad's visibility and, ultimately, the cost per click. While you set bids at the keyword level, users actually search using "search terms." The real goldmine of optimization lies in understanding which specific search terms are performing exceptionally well or poorly, regardless of the broad, phrase, or exact match keyword that triggered them. Manually reviewing search terms and adjusting bids for each one is an insurmountable task for any active account, leading to missed opportunities for scaling profitable terms and wasted spend on unprofitable ones.

A Search Term Bid Adjuster script automates the process of identifying individual search terms that exceed performance thresholds and adjusts bids accordingly. This script moves beyond keyword-level optimization, allowing you to fine-tune your bids at the most granular level possible – the actual search query that a user typed. By automatically increasing bids for highly profitable search terms and decreasing or pausing those that are underperforming, you ensure your budget is always allocated to maximize ROI. This hyper-granular optimization can significantly boost profitability, improve ROAS, and give you a competitive edge.

How It Works & Why It Matters

This sophisticated script generally functions by:

1. Fetching Search Term Performance Data: It retrieves a defined range of search query performance data, including metrics like conversions, cost per conversion (CPA), conversion value, and impressions.

2. Identifying Top/Bottom Performers: It applies predefined rules to identify search terms that:

   • Are highly profitable: E.g., have a CPA significantly below your target, or a high conversion rate with enough clicks.

   • Are underperforming: E.g., have a very high CPA, 0 conversions after significant spend, or a low conversion rate.

3. Adjusting Bids:

   • Positive Adjustments: For top-performing terms, the script can add them as new exact match keywords at an optimized bid (e.g., slightly higher than current average position or based on target CPA).

   • Negative Adjustments: For underperforming terms, the script can add them as negative keywords (exact match) to prevent future impressions and spend.

4. Preventing Over-Optimization/Over-Negative: Good scripts include logic to prevent conflicting negative keywords and to ensure bid adjustments are within reasonable limits.

This script essentially brings the power of manual SQR analysis to an automated, scalable level, allowing continuous optimization based on real user intent.

Actionable Steps to Implement

1. Define Performance Thresholds: Crucially, determine what constitutes "good" and "bad" performance for a search term in terms of CPA, conversion value, and minimum clicks/impressions. This is unique to your business.

2. Access Google Ads Scripts:

   • Log in to your Google Ads account.

   • Navigate to TOOLS AND SETTINGS > BULK ACTIONS > SCRIPTS.

   • Click the blue '+' button to add a new script.

3. Paste & Customize the Script: Search for "Search Term Bid Adjuster" or "SQR automation script."

   • Crucial Customizations:

     • SPREADSHEET_URL: Create a new Google Sheet for logging actions and reporting.

     • DATE_RANGE: Specify the lookback window (e.g., LAST_30_DAYS).

     • TARGET_CPA: Your desired cost-per-acquisition.

     • MIN_CLICKS_FOR_OPTIMIZATION: A search term must have at least this many clicks to be considered for optimization. This prevents premature adjustments.

     • ADD_AS_POSITIVE_KEYWORD: Set to true if you want to add good performing terms as exact match keywords.

     • ADD_AS_NEGATIVE_KEYWORD: Set to true if you want to add poor performing terms as negative exact match keywords.

     • BID_ADJUSTMENT_PERCENTAGE: If the script also modifies bids of existing keywords based on aggregated search term data, specify the percentage increase/decrease.

     • CAMPAIGN_NAME_CONTAINS / EXCLUDE_CAMPAIGN_NAME_CONTAINS: Filter which campaigns the script applies to.

4. Authorize the Script: Grant permissions, including Google Sheets access.

5. Schedule the Script: Run this script weekly or bi-weekly to allow enough data to accumulate for meaningful adjustments.

6. Test Thoroughly & Monitor: Always run in "Preview" mode first. When live, closely monitor your search term report and changes made by the script in the specified Google Sheet. Be ready to manually override if needed.

Place Order: Setting Up Your Campaign for Success

This script focuses on optimizing existing campaigns and data. There's no direct "place order" for the script itself, as you'll be writing or adapting it from a template. However, to truly leverage this automation, ensure your Google Ads account is set up for success:

1. Conversion Tracking (Crucial!): Before even thinking about this script, ensure your conversion tracking is flawlessly implemented. Without accurate conversion data, this script cannot function effectively. This means properly placing the Google Ads conversion tag (or importing from Google Analytics) on your website's thank-you page or other conversion events.

2. Target CPA/ROAS Goals: Clearly define your target Cost Per Acquisition (CPA) or Return On Ad Spend (ROAS). This metric will be central to how you customize the script's rules for identifying profitable and unprofitable search terms.

3. Account Structure: While not strictly mandatory, a well-structured account with themed ad groups makes it easier for the script to make contextually relevant additions or negatives.

Example Scenario

You're running an ad campaign for "luxury watches" with broad match keywords like +buy +watches.

• Scenario 1 (Manual SQR analysis): You occasionally check the SQR and add a few exact match keywords or negatives, but it's inconsistent.

• Scenario 2 (With Search Term Bid Adjuster Script):

  • The script runs weekly.

  • It identifies that the search term [high-end Swiss automatic watches] has generated 5 conversions with a CPA of $20, while your target CPA is $50. The script automatically adds [high-end Swiss automatic watches] as a new exact match keyword to the most relevant ad group with an optimized bid.

  • Simultaneously, it notices that [cheap replica watches] has spent $100 without any conversions. The script automatically adds replica as a negative exact match keyword to prevent further irrelevant spend.

  • The script logs all these actions in your Google Sheet, providing transparency and an audit trail.

This continuous, data-driven adjustment ensures your bids are always aligned with the true performance of actual user searches, leading to maximum efficiency and profitability.

Relevant Tools/Resources

• Optmyzr's SQR Scripts (Free & Paid): Optmyzr offers a range of scripts that facilitate SQR management and automation, some of which are free.

• Frederick Vallaeys' Search Query Mining Script: Frederick, a well-known expert in Google Ads, has shared powerful SQR automation scripts over the years.

• Google Ads Interface: Your primary platform for verifying the script's changes and observing its impact on campaign performance.

5. Account Performance Monitoring & Alerting: Your 24/7 Watchdog

Why Account Performance Monitoring is Vital

In the fast-paced world of digital advertising, account performance can fluctuate dramatically due to various factors: competitor activity, seasonality, algorithm updates, or even simple human error. Missing a significant drop in impressions, a sudden spike in cost-per-click (CPC), or a dip in conversion rate can lead to lost revenue or wasted ad spend before you even realize there's an issue. Manually checking key performance indicators (KPIs) across all campaigns and ad groups daily is time-consuming and inefficient.

An Account Performance Monitoring & Alerting script acts as your dedicated, 24/7 watchdog. It continuously tracks critical metrics – such as impressions, clicks, cost, conversions, CPA, and conversion rate – across your entire account, specific campaigns, or even ad groups. By comparing current performance against predefined benchmarks (e.g., yesterday, last week, last month, or custom targets), the script can detect significant deviations. When performance falls outside acceptable bounds or hits predefined alerts, it immediately notifies you, allowing for swift investigation and intervention. This automation ensures you're always aware of crucial performance shifts, enabling proactive problem-solving and capitalizing on opportunities.

How It Works & Why It Matters

This script typically involves:

1. Defining Key Metrics & Scope: You specify which metrics to monitor (e.g., Clicks, Conversions, CPA) and for which entities (account, specific campaigns, ad groups).

2. Setting Comparison Periods: You define the comparison period (e.g., today vs. yesterday, today vs. same day last week, this week vs. last week).

3. Establishing Thresholds: You set percentage-based or absolute thresholds for performance changes. For example, "alert me if clicks drop by more than 20% compared to yesterday" or "alert me if CPA increases by more than 15%."

4. Fetching Data & Comparing: The script fetches current and historical performance data for the specified metrics and entities. It then performs the comparison.

5. Generating Alerts: If any metric breaches its defined threshold, the script generates an alert (typically an email), detailing the specific metric, entity, change percentage, and the current and comparison values. Some scripts can even log these alerts to a Google Sheet.

This constant vigilance prevents small issues from becoming large problems and ensures you're always informed about the health of your ad spend.

Actionable Steps to Implement

1. Identify Your Critical KPIs: What are the 3-5 most important metrics for your account (e.g., conversions, CPA, ROAS, clicks, spend)?

2. Define Your Alert Thresholds: What percentage change in these KPIs would warrant an immediate investigation? (e.g., 20% drop in conversions, 15% increase in CPA).

3. Access Google Ads Scripts:

   • Log in to your Google Ads account.

   • Navigate to TOOLS AND SETTINGS > BULK ACTIONS > SCRIPTS.

   • Click the blue '+' button to add a new script.

4. Paste & Customize the Script: Find a robust performance monitoring script.

   • Crucial Customizations:

     • EMAIL_ADDRESSES: List the recipients for performance alerts.

     • SPREADSHEET_URL: (Optional but recommended) A Google Sheet to log all alerts.

     • LOOKBACK_DAYS_FOR_AVERAGE: Defines how many days back the script should look to establish a "normal" performance baseline if comparing against an average.

     • ALERT_THRESHOLDS: This is usually an object or array where you define specific metrics (e.g., Conversions, Cost, Clicks) and their corresponding percentage change thresholds (e.g., Conversions: { drop: 0.20, rise: 0.50 } for a 20% drop or 50% rise).

     • CAMPAIGN_NAME_CONTAINS / EXCLUDE_CAMPAIGN_NAME_CONTAINS: Specify which campaigns to monitor.

     • REPORTING_INTERVAL: How often the script should run and check performance (e.g., HOURLY, DAILY).

5. Authorize the Script: Grant the necessary permissions, including Google Sheets access if you're logging alerts.

6. Schedule the Script: For real-time monitoring, schedule it hourly or every few hours. For daily summaries, daily.

7. Test Thoroughly: Run in "Preview" mode. To test alerts, you might temporarily set an extremely low threshold (e.g., 1% drop in clicks) and see if an alert is triggered in the preview based on your current data. Reset the thresholds to reasonable levels after testing.

Example Scenario

You manage a campaign that typically generates around 100 conversions per day with a CPA of $25. Your monitoring script is set to alert you if conversions drop by more than 20% or if CPA increases by more than 15% compared to the previous day.

• Scenario 1 (Normal Day): Conversions are 95, CPA is $26. No alerts are triggered as these changes are within your acceptable variance.

• Scenario 2 (Performance Drop): A new competitor launches aggressive ads, or there's a technical issue on your landing page. By noon, the script runs and detects that conversions are only at 20 (a 60% drop from the previous day's noon figure), and CPA has spiked to $40 (a 60% increase).

  • The script immediately sends an email: "Google Ads Performance Alert: Campaign 'Main Product Line' - Conversions Down 60%, CPA Up 60% vs. Yesterday."

  • You receive the alert, log in, investigate the competitor activity, check your landing page, and identify a JavaScript error causing conversion tracking to fail. You fix the error within hours, minimizing the impact of the outage.

• Scenario 3 (Opportunity Alert): Conversions are unexpectedly up by 50% with a stable CPA. The script can be configured to alert you to significant positive changes as well, prompting you to investigate if there's a new opportunity to scale or an unexpected high-performing ad or keyword.

Relevant Tools/Resources

• Google Ads Scripts Repository: Look for "Performance Monitor" or "Anomaly Detection" scripts here.

• Supermetrics (Paid Tool): For more advanced and customizable reporting and alerting across multiple platforms, Supermetrics can integrate your Google Ads data with dashboards (e.g., Google Data Studio).

• Google Data Studio (Looker Studio): While not a script, building a Data Studio dashboard that visualizes your KPIs compared to previous periods can complement this script by providing a visual overview of trends.

FAQ: Google Ads Scripting

Q1: Do I need to be a developer to use Google Ads scripts?
A1: Not necessarily! While basic JavaScript knowledge is helpful for customizing scripts, many popular scripts are available as templates that you can copy, paste, and modify with simple variable changes (like email addresses or thresholds). The Google Ads script interface is user-friendly, and there's a large community for support.

Q2: Are Google Ads scripts free?
A2: Yes, the scripts themselves are free to use within the Google Ads platform. You only pay for your actual ad spend. The cost comes in the time you invest in learning, implementing, and maintaining them, or if you hire someone to develop custom scripts for you.

Q3: What are the risks of using Google Ads scripts?
A3: The main risk is implementing a poorly written or incorrectly configured script that makes unintended changes to your account, potentially wasting budget or pausing critical campaigns. Always run scripts in "Preview" mode first, understand what the script does before enabling it, and start with simple scripts before moving to complex ones.

Q4: How often should I run my scripts?
A4: It depends on the script's function.

• Anomaly detection/Broken link checkers: Hourly or every few hours for real-time protection.

• SQR analysis/Bid adjusters: Daily, weekly, or bi-weekly, depending on data volume and desired optimization frequency.

• Reporting scripts: Daily or weekly for regular performance summaries.

Q5: Can scripts affect my Quality Score?
A5: Indirectly, yes. Scripts that improve ad relevance (e.g., N-gram analysis leading to better keywords), prevent wasted spend on irrelevant terms (negative keywords from SQR analysis), or fix broken links (improving user experience and landing page quality) can all contribute to better Quality Scores over time.

Q6: Where can I find reliable Google Ads script examples?
A6: Excellent sources include:

• Google Ads Developer Blog & Documentation: Official resources with examples.

• Brainlabs Digital's Google Ads Scripts: A comprehensive library of free scripts.

• PPC Chat/Communities: Experts often share scripts on forums and social media.

• Reputable PPC Blogs: Many industry leaders share their custom scripts.

Q7: Can a script run across multiple Google Ads accounts?
A7: Yes, with a "Manager Account (MCC) script." These scripts run at the MCC level and can iterate through all accounts linked to that MCC, allowing you to manage and automate tasks across your entire portfolio.

Conclusion: Empower Your Google Ads with Automation

Google Ads scripting is more than just a technical capability; it's a strategic advantage. By implementing the five automations discussed – Budget Anomaly Detection, Broken Link Checker, N-Gram Keyword Analysis, Search Term Bid Adjuster, and Account Performance Monitoring – you're not just saving time; you're transforming your Google Ads management. You're moving from a reactive, manual approach to a proactive, data-driven system that constantly optimizes for efficiency, profitability, and an unparalleled user experience.

These scripts act as tireless assistants, standing guard over your budgets, ensuring ad quality, uncovering hidden opportunities, and fine-tuning your bids with precision that manual efforts simply cannot match. The beauty of these automations lies in their scalability and their ability to free up your valuable time, allowing you to focus on higher-level strategy, creative development, and business growth, rather than repetitive administrative tasks.

Don't let the technical aspect deter you. Start small, experiment with the simpler scripts first, and gradually build your automation capabilities. The investment in learning and implementing these tools will yield significant returns in saved ad spend, increased conversions, and ultimately, a more robust and profitable Google Ads presence.

Ready to take control of your Google Ads performance and unlock unprecedented efficiency? Choose one script from this guide, adapt it to your account, and implement it today. Share your experience and results in the comments below! What other automations have transformed your Google Ads strategy?